SMX West 2008 Conference Coverage Schedule

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SMX West is under two weeks away and we at the Search Engine Roundtable are excited to be a part of this new exciting conference. The conference has just over 50 sessions, and I am proud to say we hope…

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Good Registrar: Valuable Guidance to Pick a Good One

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Looking for a .com or .net after your name? Search on the internet is quite difficult, as there are number of companies offering .com and .net. So here are the few tips how to pick a good one.

There are numerous registrars they differ from prices, services, support, management, etc. This is the reason that choosing a good registrar is very important.

Further if you are not satisfied with the services of registrar with whom you have register your domain name, then at that time you can transfer your domain to other registrar.

What to look for?
Some of the most important aspects that should be considered while choosing the registrar for registering a domain name:

ICANN Accreditation: The domain name registrar should be accredited by ICANN (which stands for Internet Corporation for Assigned Names and Numbers). This ensures you that the domain name which you have registered is legally a part of the internet.

Reliability: The domain registrar must be reliable and solvent, as they are the one who can protect the domain of domain registrants from losing their domains.

Location: Location is the other important factor which states that the domain registrars are subject to the laws of the country where they are located but some have been refuse to grant domain names that are offensive under the laws of their home country.

Contract Agreement: Many of the domain registrants think that, once the domain name registers, is theirs forever including all rights. But it is not like that, the contract which you have sign with the registrar could affect you in a number of ways. Many of the registrars have the right to cancel your domain name for certain reasons, generally when you use the domain for illegal or spamming purposes. So be sure to read the rights and policies carefully before you pay for it.

Price: Prices differs from one registrar to other. Though registering a domain names are much cheaper these days, but still there are many registrars who offer the higher prices. Nowadays, many of the registrars offered “free” domain name services, but make sure that the domain name which you have register is yours or the registrar company’s, as some of them buy the domain themselves and allow you to use it as a name only and some of them compel you to place large frames full of advertisements on you site in exchange for the domain name. While comparing prices, you must also look for many other factors that are provided by the registrar, that are customer support, testimonies etc.

Support: While registering a domain name, check whether the registrar is providing a good customer support i.e. it should be 24×7.

Domain Transfer: Check the transfer policy of the registrar before registering your domain name. Normally you can’t transfer a name during the first 60 days after registration, but the period could be much longer. Don’t expect any registrar to refund money you’ve paid for months of service you won’t use. Sometimes, there may be restrictions on your ability to transfer the domain name that means the registrar must be giving poor service.

Contact Information: One must look for the contact information of the registrar where you can easily get to them without any effort. You might want to test them to confirm whether they are available before you buy from them.

Hosting: Many domain registrar offer hosting services, as two in one package is a very simple and effective for register domain and host you site globally on web.

Management: Domain management method is the most important factor to think about. This normally works after registering the domain name. In other words, once you have registered the domain, how do you manage the information related with it? You may want to change contact information or name servers in the future. Many of them provides a control panel for managing your domains, which allows you to simply log in on the web and update the information you want to change.

Consider these factors when choosing where to register your domain name to come up with the registrar offering the perfect combination of price, service, management and support for you.

What to Avoid?
Simply, keep in mind that free domain names are generally free only for one or two years, after which the registrar will charge you for the annual or biennial fee. In such cases the provider of the free domain name pays only for the first billing from the registrar. So you should study the offer carefully while choosing for free domain registrar.

Most of the web hosting plans at domain registrars are feature poor and over priced. If you are tempted by one, think twice and check out other hosts before buying web hosting from you domain registrar.

Thus, there are huge numbers of registrars varying from prices and services are available nowadays. You only have to choose the right one which suits your requirements.

Resource Info:
Ricky Williams is a media contact of QualiSpace working with them from last four years. QualiSpace is the Reliable Web Hosting and ICANN Accredited Domain Registration Company which provide 24×7 customer support and services.

Author Info:

Ricky Williams is a media contact of QualiSpace working with them from last four years. QualiSpace is the Reliable Web Hosting and ICANN Accredited Domain Registration Company which provide 24×7 customer support and services.

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CSS: The Basics - ID’s and Classes

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Cascading Style Sheets

Two types of style sheets: Internal and External

Internal - You insert your style code right into your html code.
These stylesheets should only be used if you are intending to
create a specific page with a specific style. If you want to be
able to make global changes to your website using only one style
sheet, you have to use….

External Stylesheets - Instead of putting all the style code into
your html code, you can create a single document with your css
code and link to it within your webpages code. It would look
something like this

<head>
<title>Webpage title</title>
<link rel="stylesheet" type="text/css"
href="http://www.yourdomain.com/css"/>
</head>

If you decide to use an internal stylesheet, you have to put your
css style wihin the following tags:

<style type="text/css">
</style>

All css or links to the external stylesheets have to go in
between the {head} tags

Now about Css Classes vs. ID’s

The one major difference between a class and an id is that
classes can be used multiple times within the same page while an
Id can only be used once per page.

Example:

ID - The global navigation of your site, or a navigation bar. A
footer, header, etc. Only items that appear in only one place
per page.

Class - Anything that you would use multiple times in your page,
such as titles, subtitles, headlines, and the like.

Creating ID ’s

To create an Id in your css, you would start with the number sign
(#) and then your label of the id. Here’s an example

#navigation {
float:left;
}

To insert the id in your html, you would do something like this

<div id="navigation">
</div>

You can also insert an id within another one like this

<div id="navigation">
<div id="left>

</div>
</div>

Remember to close the id’s in order.

Now, onto css classes.

Creating Classes

To create a class in your css, use this

.subtitle {
color: #000000;
}

To insert the class into your html, do this

<p class="subtitle">
</p>

Now, you can use the same class repeatedly in the same page
unlike Id’s.

I also want to tell you something about link attributes. You
should always keep them in this order:

a {
color: #006699;
text-decoration: none;
font-size: 100%;
}

a:link {
color: #006699;
text-decoration: none;
}

a:visited {
color: #006699;
text-decoration: none;
}

a:hover {
color: #0000FF;
text-decoration: underline;
}

a:active {
color: #FF0000
}

Of course, you can change the colors and text-decorations. This
is just something I cut out of my code!

Now, this was just a very very brief explanation of the vital
elements needed when structuring your css. I have a good feeling
that when you download top style lite, you will learn how to use
the hundreds of attributes in your classes and id’s

Good Luck in Your Web Designing Efforts!

Author Info:

Eric McArdle is the publisher of the TrafficaZine Online Marketing Newsletter which is a publication designed to assist the online marketing and/or web designing entrepreneur with the basic tools and resources that will greatly assist them in taking further steps into bettering their online business. http://www.trafficazine.com

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Determine Your Needs To Choose The Right Web Hosting Company

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Why It is So Important for You to Choose the Right Web Hosting Company

Choosing the right web host is a large part of determining whether or not your internet business will grow. Quality web hosting service is needed no matter what the nature of your operation is.

In Case You are Wondering What a “Web Host” Is

A web host is the service that enables your website to be viewed on the internet. It is the means by which your site is published-similar to the way a television or radio program is broadcasted. Certain programming languages help make your site into what you need it to be to represent your firm or organization accurately.

Types of Websites You can Create, or Have Created For You

Shopping sites and presentation sites are among the types of websites most often created. Blogs, portfolios, or forums are also often designed. Some of these are easy to make yourself, and they also can be created very quickly by a professional.

How to Find the Best Website Services for Your Money

You can simply search for web hosting services using your favorite web browser. However, you may want to seek advice about quality web hosting from one of your fellow business associates, a good friend, or other local contact.

Reviews of web hosting companies can also be a great tool to use when searching for the right help in making an attractive website. Usually these types of sites will offer consumer ratings and reviews of a variety of different types of web hosts as well as web hosting software.

What to Look for in a Web Host

When you are looking for a web host, you need to know what you need. For example, you may be in the process of starting an online store and you may need an e-commerce site complete with a shopping cart.

You may also need a service directory, or space to provide your personal business and/or staff portfolio. Along with that, you probably will need adequate space in which to offer a thorough enough description of your company’s products and/or services.

Numerous website companies provide website services that include one or more of the features mentioned above. However, only a few are able to offer the best of these services needed.

In order to decide who will be the best website host, you would benefit from viewing samples of websites completed by potential web hosts for hire. While doing so, you will want to pay particular attention to the image portrayed by the pages of those completed websites.

You will want to pay even closer attention to those sites which would more closely represent your line of work. If you like what you see, chances are that company will be able to create an eye-pleasing, useful site for you.

If you Want to Create Your Own Site

If you want to create your own website, it is possible. If you do so, you can save quite a bit of money. Design tips and website making tools are provided by some of the cheapest and best web hosts around.

It is possible to create a website and have it hosted for less than ten dollars a month. Many of these reasonably-priced sites are ICANN approved.

You can look up the names of different website hosting companies at the ICANN website. These are the most reliable of all web hosts-much more reliable than the free web hosts out there.

Attributes of an Attractive Website

Quite a bit is involved in making an attractive website. The best websites are ones that are both pleasing to the eye and yet very useful.

Sites that people visit also need to be easy to navigate. Also, the shorter amount of time that it takes to load the pages of a website the better off you will be. The information provide on each page of your site should be well-organized-especially on the home page.

Author Info:

Jeremy Cartwright is a writer and entrepreneur with 15 years of web hosting and marketing experience. To know more information about the author visit http://gustohosting.com

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What you need to know when registering a domain name

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Registering a domain name can seem daunting especially if it is the first time you are going to be doing it. There are so many choices of registrar (company that registers and manages the domain name for you) out there that it can seem like an impossible decision.

Picking the right registrar is very important, in my opinion, only surpassed by choosing the right web host (company to host your website). Through the course of this article we’ll look at some important things to consider when registering a domain. Let’s begin.

How does domain registration work?

The registrar you choose will register the domain name you choose with the Network Information Center (NIC) or Domain Authoritiy that keeps the database record of the domain ownership and the Name Servers that maintain domain’s IP record. This means that the registrar’s servers tell the NIC who owns the domain and what name servers (servers that will point to your web host) the domain points to. Because of the communication between the registrar and the NIC there is usually a delay, upto 24 hours, in updating any changes you make to your domain name.

How much should I pay for my domain name?

Money is always an important factor in almost every decision we make in life. We don’t want to possible pay any more than absolutely necessary but when it comes to domains you don’t want to go cheap and wish you hadn’t.

There are lots of companies offering domains at ridiculously cheap prices (as low as $3 per year) while others seem to be charging upto 10 times as much (as high as $30 - $50 per year). Why? The amount a company charges, almost always, is in direct corolation to the quality of the service that goes along with that domain.

Some ways to measure the quality of service that a company provides can be measured in a few ways

  • What is their uptime garuantee? Like all machines, server do go down occasionally. The frequency and duration of the downtime depend on the systems and infrastructure the registrar has in place (one guy with a couple servers in his basement or a large corporation with thousands of servers and a fulltime IT staff).
  • Support. What kind of help can you expect when you have problems or your domain does go down? This is a huge factor in seperating the exceptional from the average. Most people are willing to pay more for the piece of mind that help is there if they need it.
  • Control. What are you able to do with your domain? Do you have full DNS control (repoint name servers/IP addresses, point email records, setup subdomains, etc) and how easy is the control panel to use?
  • Track record. How long has the company been in business and what do their customers say? Be sure to search the Internet for company reviews on independant sites to see what customers, former and current, really think of the service.

Personally I don’t choose the absolute cheapest registrar but I also don’t pick the most expensive. I usually go with a company in the $10 - $15 per year range that has been around for a while and has excellent reviews.

What extention should I choose (.com, .net, .org, etc)?

Just as there are lots of choice of companies there is also lots of choice when picking the extension of your domain.

.com is by far the most desired extension but it also can be hard to find a good name in that extension. There really isn’t any extension that is better than another when considering the standard extensions like .com, .net, .org, .info. There are newer extensions that have emerged that try to discribe the purpose of the domain like .tv (TV show) or .mobi (website for mobile devices) but these uses are not enforced.

There are, however, some extensions that you cannot register unless you meet some guidelines. Some examples are .edu. You have to be an educational organiztion or institution to be able to get a .edu domain. Also, a lot of country specific (.ca Canada) require you to be a citizen or entity within that country.

Summary

We looked at some things that you should consider when registering a domain name. Be sure to choose a reputable company with quality service not necessarily the cheapest company. Don’t spend too much time contemplating what extension to choose. Consentrate more on getting a domain that is easy for people to remember like yourname.com or a name that is a play on the extension like asp.net or scandelo.us.

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The basics of SEO - The markup

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This the first article in a small series covering what you need to know to optimize your website to be search engine friendly.

Why is SEO important?
Many sites rely on search engines for the majority, possibly even all, of their websites traffic. So basically, the better you optimize your website the better you’ll be ranked in search engines. The better you are ranked in search engines the more traffic you’ll get. Starting to see the picture?

There are many parts to SEO. What we’ll look at in this article is the HTML markup that makes up your website. You may not know that the HTML that you write has a big impact on the outcome of your ranking. So what’s the secret to good SEO markup? Well, it isn’t a secret at all. Search engines rank markup based on semantics. These semantics or standards are layouted out by the W3C. Each markup tag is given a specific purpose and search engines expect each tag to be used the way it was intended. Meaning, if a search engine finds a <p> paragraph tag it assumes it is filled with a paragraph of your content.

Let’s take a look at some important tags and the best ways to use them.

Title tag (<title>)
This is an important tag because it is the first piece you relavent content the search engine will see when it is crawling your site. It is also usually the title of the search result that gets returned for you page.

Many websites make the mistake of not taking advantage of this tag and only place their company name, for example, in it. There is much more you can do.

Let’s use a fictional moving company called Mac’s Movers. Let’s look at a good use of the title tag for this company.

<title>Reliable and affordable movers in the New York area - Mac's Movers - The friendly movers.</title>

See how the first part of the title wasn’t the company name or even the company slogan? The first part of the title should always be something that contains your keywords or phrases. We’ll take about keywords in a later article.

Meta tags
Meta tags like keywords and description aren’t as important as they once were. Due to keyword spam and keyword stuffing search engines usually ignore these tags. Even though they may not be important to your overall rank they still play a key part in getting the user to click your link in the search results.

Search engines will use your page’s description as the result description if it is available. This means you can customize what the user sees when your page appears in search results. This is very important because you can display content that will intise the user to click your link. If the description tag is not present on your page the search engine will display the first chunk of text it finds on your page, even if it is your navigation links. Not good! Be sure to always include meta description tags on all your pages.

Heading tags
Heading tags define the different sections of the page. There are 6 different heading tags (<h1>…<h6>), <h1> being the most important (defining the overall topic of the page). As a general rule all section titles should use heading tags. You can use any combination of heading tags (1-6) but you should limiteach page to just one <h1> tag as some search engines consider using more than one to be spamming.

Example:

<h1>How to train your dog</h1>
<p>This article is how to train your dog....</p>

<h2>Different commands</h2>
<p>Paragraph about different training commands...</p>

<h2>How to reward your dog</h2>
<p>How to reward your dog when they learn something...</p>

The above example shows that the main topic of the page is training your dog while the H2 headings break the page into different related sections.

Some final thoughts
I have explained the most important parts of writing your HTML with SEO in mind. Here are a few more thoughts I will leave you with:

Use paragraph tags <p>. This should be pretty self explainitory. Use paragraphy tags to break up you content instead of break <br> tags.

Avoid using tables as much as possible. If possible use CSS to layout your pages. This will allow you to markup the content in the order you want the search engine to read it while still being able to present it to the user in the way you want.

With this article you should have the understanding of how to get started doing basic SEO for your self.

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Base2: A Standards Based JavaScript Library

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In early 2006 Dean Edwards began a little project called Base. This was he first attempt to ease the pain of developing Object Oriented JavaScript.

I want a nice base class for JavaScript OO:

  • I want to easily create classes without the MyClass.prototype cruft
  • I want method overriding with intuitive access to the overridden method (like Java’s super)
  • I want to avoid calling a class’ constructor function during the prototyping phase
  • I want to easily add static (class) properties and methods
  • I want to achieve the above without resorting to global functions to build prototype chains
  • I want to achieve the above without affecting Object.prototype

About one year later Dean released the next iteration, Base2. Although Base was a fairly simple library to use there was no documentation. Other than Dean’s, very helpful, posts on his website there was nothing you could refer to in the traditional reference sense.

In August of 2007 there appeared a nice post on Dean’s site that annouced the arrival of some documentation for Base. Although it is stamped as currently incomplete (at the time of this article anyways) it is a huge boost for the library and the community that has grown around it.

One thing that, I believe, makes Base stand out, and Dean as an excellent programmer, is his commitment to standards. Base adherse to some fundamental OOP rules, which Dean has outlined in a nice reference guide for library developers.

Base has enjoyed great admiration in the JavaScript community with other libraries using it as a starting point for their library cores.

Thanks Dean for the great leadership you bring to the web development community and keep up the great work.

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