Site Smart

Search Engine Optimisation will turn out to be the most important factor in increasing your website traffic. It’s true that response time will not be appreciable with a shared hosting service. Your needs vary based on many aspects, including ECommerce Software and Web Design. Rental income can be another choice in making money. If you can manage some loan and start acquiring some sites or even use your own money. The returns are great and fast and your initial investment will soon be covered and the profits will keep coming in, proving to be dependable. It’s a great earning source and a fun experience too.

For becoming the ruler of the web world, it is important to have knowledge about the search engine optimization. As the process of search engine optimization contributes in improving the quality and volume of visitors from search engines to a particular site, it is better to take the option of getting India SEO services. The professionals that carry out the services of web promotion India have necessary skills so as to handle efficiently the needs and demands of the clients.

India SEO also provides its clients with the benefits of designing their websites in such a way that a large number of traffic gets attracted and the client’s website gains top ranking. Other than services of optimization and web design, the companies also offer the facilities of performing services like web development and content management so as to provide cent percent satisfaction. So, in order to increase the number of traffic and have a unique look for your website avail the services of India SEO, and enjoy the benefits.

A recent survey by MarketingSherpa of over 2400 in-house marketers and over 700 marketing agency executives found search engine optimization (SEO) to be the second most effective tool for generating ROI, right behind email marketing. Good news for all those start-up internet marketing agencies.

But a closer look at the numbers revealed a slightly different story. Although 36 percent of respondents rated SEO to have good ROI, another 21 percent slammed it as hard to gauge. The result was that SEO also placed third, out of seven marketing tactics, for least effective.

Why would a tactic heralded as being on the cutting edge of internet marketing, and praised for it’s ROI also be criticized for being hard to gauge? There are a few reasons, most of them related to the relatively short period of time SEO has been used as a marketing tool and the trepidations most business owners feel when paying money for a relatively new strategy with graduated pay-off.

Measure This.

There still isn’t a good, solid analytics tool that can separate SEO leads from SEM leads. Google Analytics, wildly popular because it is effective and free, only measures return from SEM leads, and most other high-level analytics tools, like Click Tracks for example, inevitably mix up SEO and SEM. Frustrated business owners who couldn’t get solid numbers about SEO versus SEM probably contributed to those who judged SEO “hard to gauge.”

Time, time, time.

Getting on the first, or even second, page of Google for a popular key word takes serious time, effort, and patience. After all only 10 websites in the entire country are capable of getting on the first page of Google for a specific keyword or phrase. Return on investment, in the form of a higher profile or better leads, may arrive within two months, or take over a year. In fact, any good report on SEO’s ROI should evaluate expenditure and profits on an annual basis, rather than going month by month.

The Size factor.

Companies with the time and resources to wait things out see a tremendous jump in profits thanks to SEO. Smaller companies who become frustrated part-way through the process or who lose the ability to fund SEO or who choose a cheap and ineffective SEO company are less likely, or, rather, not likely at all, to see the fruit of their investment. This factor is also probably the reason that MarketingSherpa’s survey found that 43 percent of “Big Spenders” (companies who spend more than $25,000 per month on SEO) plan on increasing their SEO budgets at least 11 percent next year, but only 35 percent of all respondents surveyed were willing to do the same.

Youth.

At the end of the day, SEO just hasn’t been around that long. People like the idea of it because it is cutting edge, but the flip side of cutting edge technology is that it often hasn’t had time to really prove itself. Businesses praise SEO’s obvious advantages (zero cost per click, long-term rankings, no constant bidding wars) but feel less sure when it comes to paying up front costs that will give birth to results at some distant point in the future. There are no standards in the industry, no rules, and most of the literature on SEO is available on the internet, in opinion articles and through blogs.
Is SEO an effective tool? YES. We can’t say it enough and the stats speak for themselves. According to Forrester Research, 93 percent of Internet users use search engines and 97 percent of those users never get beyond the first three results they find. Not only that, but thanks to an ad-averse culture, 76.7 percent of internet users use the organic, rather than paid listings. But search engine optimization is not cheap and not easy. Anyone who promises you first page status for 500 bucks a year is lying. So count the cost, research the benefits, and prepare for an exciting journey.

About Blueliner NY

Blueliner NY is an internet marketing agency and web development firm specializing in search marketing tactics including SEO, social media, online advertising and web analytics. Visit www.bluelinerNY.com for details or contact Dali Singh at dsingh@bluelinerny.com.

BluelinerNy - Internet Marketing Agency

Author Info:

Dali Singh is the Co-Founder and Managing Director of BluelinerNY.com, an internet marketing agency based in New York. She is responsible for the implementation of Blueliner’s marketing strategies including SEO, interactive PR, social media and search friendly web design. For details, visit www.bluelinerNY.com or email dsingh@bluelinerny.com.

All SEO experts believe in the importance of optimizing keywords for search engines. Search engines need to know enough about your keywords so that they can help your pages visibility. If you’re optimizing keywords for every page of your site, search engines help those pages be found as well.

How’s Optimizing Keywords Done?

Before any other things, you need to select your keywords carefully and smartly. Keywords aren’t the words or phrases that you invent. You have to discover what searchers are typing to find what they want. Then, you choose the closest to the content you want to write and write with those keywords in your mind.

Use a Variety of them

To distinguish individual pages of your site from each other, optimizing keywords for search engines can help. Every webpage on your website should have its own keywords or key phrases. Search engines, then, realize your pages are different from each other. Also, they see what the difference is.

On the other hand, in optimizing keywords for search engines, it will be very useful if the keywords of various pages on your site are similar and/or relevant. This, of course, will be the best SEO tactic in terms of optimizing keywords and will enhance the content relevancy on your site.

Optimizing Keywords or Key Phrases?

Today only the known brands or very successful websites use keywords successfully. Does it sound disappointing? Don’t worry! What I mean is that one single word (common name) can hardly bring you targeted audience unless you’re well-known or famous for that single work.

So, what’s the solution? You have to get involved in optimizing keywords for search engines in a precise way.

Use a string of words, a key phrase. The longer a key phrase, the more targeted your site visitors. Of course, there’s some limit to it! These days, three-word key phrase or even four-word key phrase is the best to have.

For example, “affordable search engine optimization India” brings more targeted customer to your site than “seo India” or “seo packages” if you’re an SEO company in India trying to sell lower-priced search engine services in your country.

Where to Use them!

You’ve carefully been optimizing keywords for search engines by now. The outcome should now be used at your title tags, alt tags, first two headings, beginning and end of pages, middle of pages, menu links, inbound links, etc.

This doesn’t mean that you stuff the above positions with your keywords. Of course, the more inbound links with your keywords in them, the more benefit you get, specially from quality web pages outside your website.

How to Use them!

Once you’ve decide what key phrases to use and where and completed optimizing keywords, stick to them as they are. Never split them up by adding a word in the middle of such strings or words.

Key phrases should have appropriate weight, frequency and density on your web pages, not more not less than necessary. Otherwise, they will be seen as inefficient or spam!

Therefore, you should be extremely careful about how to use keywords or key phrases at your web pages.

How to Use Keywords Appropriately!

After you’ve completely done optimizing keywords for search engines, you should use them sufficiently and efficiently. This is something that search engines will find out easily. You also need to use good softwares or hire SEO experts to adjust this crucial point at your website.

While you’ve put all the above tactics into action, in your web pages, you could expect more targeted visitors. Obviously, this ends in having more customers who find you and buy what you’ve got to offer.

About The Author

Rahman Mehraby is mainly focused on Website Assessment as an initial step before taking any SEO Packages. He writes articles to help webmasters gain higher organic search engine placement. Visit his website at: http://www.site-booster.com.

This the first article in a small series covering what you need to know to optimize your website to be search engine friendly.

Why is SEO important?
Many sites rely on search engines for the majority, possibly even all, of their websites traffic. So basically, the better you optimize your website the better you’ll be ranked in search engines. The better you are ranked in search engines the more traffic you’ll get. Starting to see the picture?

There are many parts to SEO. What we’ll look at in this article is the HTML markup that makes up your website. You may not know that the HTML that you write has a big impact on the outcome of your ranking. So what’s the secret to good SEO markup? Well, it isn’t a secret at all. Search engines rank markup based on semantics. These semantics or standards are layouted out by the W3C. Each markup tag is given a specific purpose and search engines expect each tag to be used the way it was intended. Meaning, if a search engine finds a <p> paragraph tag it assumes it is filled with a paragraph of your content.

Let’s take a look at some important tags and the best ways to use them.

Title tag (<title>)
This is an important tag because it is the first piece you relavent content the search engine will see when it is crawling your site. It is also usually the title of the search result that gets returned for you page.

Many websites make the mistake of not taking advantage of this tag and only place their company name, for example, in it. There is much more you can do.

Let’s use a fictional moving company called Mac’s Movers. Let’s look at a good use of the title tag for this company.

<title>Reliable and affordable movers in the New York area - Mac's Movers - The friendly movers.</title>

See how the first part of the title wasn’t the company name or even the company slogan? The first part of the title should always be something that contains your keywords or phrases. We’ll take about keywords in a later article.

Meta tags
Meta tags like keywords and description aren’t as important as they once were. Due to keyword spam and keyword stuffing search engines usually ignore these tags. Even though they may not be important to your overall rank they still play a key part in getting the user to click your link in the search results.

Search engines will use your page’s description as the result description if it is available. This means you can customize what the user sees when your page appears in search results. This is very important because you can display content that will intise the user to click your link. If the description tag is not present on your page the search engine will display the first chunk of text it finds on your page, even if it is your navigation links. Not good! Be sure to always include meta description tags on all your pages.

Heading tags
Heading tags define the different sections of the page. There are 6 different heading tags (<h1>…<h6>), <h1> being the most important (defining the overall topic of the page). As a general rule all section titles should use heading tags. You can use any combination of heading tags (1-6) but you should limiteach page to just one <h1> tag as some search engines consider using more than one to be spamming.

Example:

<h1>How to train your dog</h1>
<p>This article is how to train your dog....</p>

<h2>Different commands</h2>
<p>Paragraph about different training commands...</p>

<h2>How to reward your dog</h2>
<p>How to reward your dog when they learn something...</p>

The above example shows that the main topic of the page is training your dog while the H2 headings break the page into different related sections.

Some final thoughts
I have explained the most important parts of writing your HTML with SEO in mind. Here are a few more thoughts I will leave you with:

Use paragraph tags <p>. This should be pretty self explainitory. Use paragraphy tags to break up you content instead of break <br> tags.

Avoid using tables as much as possible. If possible use CSS to layout your pages. This will allow you to markup the content in the order you want the search engine to read it while still being able to present it to the user in the way you want.

With this article you should have the understanding of how to get started doing basic SEO for your self.

There are all kinds of tricks and gimmicks out there that promise to increase traffic and even Page Rank if you throw enough money at them. People spend endless amounts of money buying links on high traffic sites, high page rank sites, and combinations of both.

Is this the only way to succeed? If you’ll take the time to finish reading this article I’ll show that the answer is no.

If there are less expensive and even free ways to launch your website then why do people spend so much money?
That’s a good question. Some would answer that buying your traffic and page rank is faster. I say, not true. There are plenty of ways to get traffic and establish your site’s authority that are instant and won’t cost you a nickel.

Buying your way to the top is easier.
With this I would have to agree (although that depends on how hard you worked to get the money in the first place). If you are looking for a magic solution that requires nothing from you then this article is probably not for you. But if you are willing to put in as little as 15 minutes a day into getting traffic and linkbacks for you site (not including the time you need to spend creating content for your site, that is a whole different ball game) then I’ll show you how to succeed. I won’t even ask you to buy my ebook either (not that I have one).

Alright, let’s begin. I am going to assume you have a brand new site or blog that has some content. First off, to really succeed you need quality content. You should strive to post at least 75% original content not just a summary or copy of something someone lese has already written about.

You have your content now how do you get people to read it?
You can have the greatest website or blog in the world but if nobody ever reads it it’s not really a success, is it? So how do you get traffic to your site? We will look at 3 ways to drive people to your site.

1. Article submission
Article submission sites are great ways to get traffic from other sites and build linkbacks at the same time. Articles that you submit are free for others to repost on their own sites as long as they leave your footer intact. You can place links in your footer to link back to your site(s).

This is probably the easiest method to get traffic and linkbacks because you write the article and submit it once and then others do the work of posting it on lots of sites for you. The amount of traffic you get and the quality of the linkbacks depend on the sites that post your article. Try writing articles for popular niches to increase your return.

2. Contribute to other blogs
Most blogs allow you to leave comments and they include your url. You should find blogs on topics you like and contribute quality comments to those blogs. Hint: look for high traffic blogs in your niche or blogs that have a lot of RSS subscribers. Your link will be posted with your comment and you will get some traffic from other readers, especially if you present interesting points and comments.

However, almost all blogs include rel=”external nofollow” on that link. What does this mean? It only means something to Google, all other search engines ignore this detail and record your linkback. Google does not record these types of links as linkbacks.

Despite this fact it is still worth it for the traffic you will get and the rankings on other search engines.

3. Help people in a forum
One fact that most people don’t realize is how useful your signature is on forums. You can place a link to your site in your signature and it will get attached to every post you make giving you linkbacks.

As far as traffic goes, the same principles as commenting on blogs apply. If you are helpful and provide quality feedback other users will follow your link to your site.

Also, forums won’t add rel=”external nofollow” to your link so it is picked up by all search engine however forum threads usually don’t reach as high of a rank as blogs and articles do but every little bit counts.

Summary
We have looked at some free ways to promote your blog that don’t take up too much time. You may already read blogs and comment on forums already so there is no extra work involved for you to take advantage of these techniques.